The co-founders also expressed their challenges finding advertising dollars and brand partners willing to back their vision. Rather, it aims to reflect 'the multiplicity of our identities, the layers of our lives' with stories about queer Black women, trans people, white people and straight people. In an interview with NPR, Septh said the magazine's subject matter is not limited only to queer Black men. Working across imagery, text, fashion and culture, The Tenth also explores the history of the Black gay community as a counter to most mainstream narratives, which have largely focused on stories surrounding gay white men for some time.

Founded in 2013 by André Verdun Jones, Khary Septh and Kyle Banks, The Tenth describes itself as 'Black, gay and unbothered.' The New York-based platform focuses on storytelling by and for Black, brown and queer individuals, creating digital and physical spaces devoted to their own self-expression.